The Solutions



In addition to the sales, Berberian & Associates, Inc. expertise also consists of full service support customized to each client’s business plan, specific to each retail customer and channel.

We work with our clients and customers to support business plan consultations, product design, marketing support and forecasts to mutually succeed in selling product through. We offer a complete sales and marketing services for both our suppliers and our retail customers in support of growing the business together.



    • Customized account business plans and goals.
    • Strategic account by account marketing plans, promotional plans, product packaging and launch/cut-in plans.
    • Customized account presentations to support the goals.
    • Key account follow-up reports and immediate action notes and next steps.
    • Customer web portal management.
    • Weekly and monthly sales and inventory reports by customer business unit (retail, .com, B2B or private label).
    • Customer score card analysis.
    • Sales analytics, monitor all business models, weekly sales, year over year comps, inventory on hand by sku, by customer. We know where we are at all times and we know where we want to go!
    • EDI order tracking capable.
    • Logistics management.
    • Customer plan-o-gram analysis.
    • Customer sample management and plan-o-gram lab set up.
    • In depth forecasting (weekly, daily, monthly, annually) with expertise and understanding of customer ladder plans and customer requirements.
    • Negotiate for promotional and circular placement. To include retail, .com, vertical markets, daily deals, private label and B2B.
    • Plan and manage special market funds with a goal to maximize sales within budget.
    • Experienced with negotiations of customer vendor agreements, consignment programs, drop ships, test models and customer logistics documents.
    • Document and written confirmation on all program agreements between client and customers.


& Customer Coverage

Establishing and expanding businesses into top retailers throughout the U.S. and around the world.

Channel Distribution

Berberian & Associates, Inc. develops creative strategies that connect with top retailers at every level of distribution across the country and internationally.


The collective power of our leadership team is drawn from their extensive backgrounds & expertise. No matter the industry, our team is well equipped to propel your business forward.

Brand Stratgey

At Berberian & Associates, Inc., we analyze and develop a deeper meaning of brand identity and persona that delivers meaningful customer experiences.


Our team of marketing strategists consistently works to define the perception of value by forming stronger connections in key market demographics.


    • We are strategically located to our customers to provide daily feet on the ground to better serve our clients and maximize every sales opportunity we can.
    • Daily access to customer buyers, logistics teams, marketing team and planners with retail, .com and B2B.
    • Top to top senior level exposure with highest level decision makers.
    • Exposure with the customers B2B (Contract) sales teams on the street. Customized plans to educate the sales teams and supporting them in promoting, selling and closing on your products.


Read their success stories

Learn how Berberian & Associates helped these companies prosper. We want your business to do the same.

Success with CVS

Strategizing for winning products

Expanding Business Reach

Growing a business with Staples Advantage

Outselling the Competition

Gaining market insight to out sell competition

Meet our experienced team.

Learn about the talent behind our clients success

Learn more