Expanding Business Reach

Growing a business with Staples Advantage field sales force

The Challenge

A nationally recognized technology company, wanted to expand their business reach with the fast growing Staples B2B customers, using the Staples Advantage field sales force.

Our Approach

Business Strategy

Extensive analysis to ensure proper strategy


Worked closely with Staples and Vendors


Worked to accomplish clients goals with speed

After analyzing the client’s existing marketing practices, we identified a plan of action to successfully support, train and when necessary attend appointments with the Staples field sales team in winning over their end customers business. We worked closely with Staples management along with our Vendors marketing and sales teams to accomplish the client’s goals with speed.

The Results

A trained, motivated, and active sales team

Business continues to grow year of year. More and more small, medium and large businesses continue to purchase product via the Staples Advantage B2B programs. The Staples field sales team is trained, motivated and actively selling the client’s products.



Learn how Berberian & Associates helped these companies prosper. We want your business to do the same.

Success with CVS

Strategizing for winning products

Expanding Business Reach

Growing a business with Staples Advantage

Outselling the Competition

Gaining market insight to out sell competition

Let’s grow your business

and help you reach a broader market.